For Shopify stores advertising on Google and Meta
Same budget. Same ads.More sales.
You pay once. We work until it works.
No extra ad spend. We set up your store so Google Ads and Meta spend the same budget on people who actually buy. Your part: one call and granting access. We handle the rest.
30 minutes, online, no sales pitch
The stores we run spend around PLN 1 million a month on ads combined and sell around PLN 14 million, and our clients don’t leave us.
Pick a time with Patryk
30 minutes, online, no sales pitch
The call is in English, and the calendar lets you choose a time in your own time zone. Heads-up: the booking form itself is still in Polish, so just pick a slot and fill in your name and email.
Loading the calendar…
Does this sound familiar?
If two or more of these ring true, the same budget can bring you more sales.
- Ads keep getting more expensive while sales stay flat.
- Meta and Google report fewer purchases than your store.
- You raise the budget, but sales grow slower than spend.
- Your cost per customer creeps up every month.
- Campaigns seem stuck in “learning” for weeks.
- Nobody can tell you which campaign makes money and which just spends it.
30 minutes, online, no sales pitch
Calculator
How much more can your budget sell?
Move the sliders. The numbers update instantly.
Break-even ROAS (100% ÷ margin): 2.5Your ads are above break-even.
Your sales from ads today: $80,000
Conservative
+$4,000
more sales per month
+$48,000 per year
+$1,600 more gross profit per month
Typical
+$8,000
more sales per month
+$96,000 per year
+$3,200 more gross profit per month
Strong
+$12,000
more sales per month
+$144,000 per year
+$4,800 more gross profit per month
Assumptions: extra sales from ads with the same budget of 5%, 10% or 15%; profit = extra sales × margin. with the same budget. An estimate, not a promise. For comparison: Meta reports that advertisers using the Conversions API see a cost per result that is, on average, more than 15% lower (Meta data).
30 minutes, online, no sales pitch
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How it works
Your ads learn from the truth, and your budget delivers more
First your ads see more purchases, then the algorithm buys better. Five steps from a purchase in your store to better customers from the same budget.
The algorithm is only as good
as the data it getsPerformance Max and Advantage+ decide on their own who sees your ads and how much to bid. They base it on who bought from you.
Today, some purchases
never reach themiPhones, Safari and ad blockers often stop a purchase from being recorded in Google or Meta.
So the algorithm learns
from half the pictureIt thinks your best customers are the ones it can see. Ads go to the wrong people, and it underbids on your best buyers.
We send purchases
straight from your store’s serverYour ads get each sale along with its value and learn from what really happened, not from what the browser let through.
The same budget reaches
better customersPeople who look like your real buyers. More sales from every ad dollar.
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- Your store
- Your store’s server
- Google and Meta
- Better customers
30 minutes, online, no sales pitch
What you gain
What it means for your revenue
More sales without raising ad spend
The same budget reaches people who actually buy.
Campaigns ramp up faster
Meta needs about 50 purchases a week per ad set to exit the learning phase. When it gets more of your purchases, it gets there sooner.
Source: Meta Business Help Center
Your ads bid for your best customers
They see the real value of each order, so they go after the people who spend more.
Returning customers stop “disappearing”
Safari clears regular ad cookies after 7 days at most. Cookies set by your store’s server last longer.
You stop pausing campaigns that sell
Budget decisions are made on real numbers, not under-reported ones.
Better audiences
Retargeting and lookalike audiences are built from all your buyers, not just some of them.
And along the way
- A faster storeFewer scripts run on your shoppers’ phones.
- Peace of mind on privacyConsent Mode v2 passes shoppers’ choices to every tool.
- Someone keeps an eye on itNightly checks and a team response within 24 hours if something breaks.
30 minutes, online, no sales pitch
Proof
Real data, not promises
Here’s what it looks like in stores we’ve checked
Equestrian store
19 orders in one day and PLN 721 spent on Google Ads, yet Google Ads reported zero sales.
Oct 9, 2026
Equestrian store
Over two months, analytics saw 71 out of every 100 orders, and only 56 in the worst week.
Aug 17 – Oct 15, 2026
Truck parts store
6 in 10 orders came from phones, yet analytics didn’t show a single mobile purchase.
Aug 17 – Oct 15, 2026
Four stores
Across four stores we checked, analytics saw between 54 and 75 out of every 100 orders.
Aug 17 – Oct 15, 2026
What the market data says
An ad set usually exits the learning phase after about 50 results in a week, and while learning, cost per result is usually higher.
According to Stape, a German nail polish store on Shopify saw ROAS +37% and CPA −20% after moving tracking server-side.
UK fashion retailer MandM Direct after enabling enhanced conversions: +3% conversions on Search and +20% on YouTube.
Advanced Consent Mode recovers on average 2× more lost conversion journeys through modeling than basic mode.
Safari caps cookies set by scripts on a page at a maximum of 7 days.
About one in three internet users in the US and Poland use an ad blocker (32.5%; 29.5% worldwide).
30 minutes, online, no sales pitch
The S.P.E.C. Method
Four steps from data to sales
A method developed by Patryk Paziewski. First your ads see more purchases, then the algorithm buys better.
Signals
Your ads get full sales signals straight from your store’s server.
Precision
The algorithm targets people who actually buy.
Efficiency
The same budget brings in more sales.
Continuity
We check every night that it keeps working, with a response within 24 hours.
30 minutes, online, no sales pitch
The offer
Same budget, more sales
More sales from every dollar you already spend on ads, without raising your budget.
- Timeline
- Usually a few business days after you grant access.
- Your part
- One call and granting access with our step-by-step guide. Your store, theme and apps stay as they are.
30 minutes, online, no sales pitch
What we do
- We set up server-side tracking (Stape) for Google Ads, Meta and GA4, in your own accounts.
- We tune your campaigns to optimize toward real store sales.
- Before handover, we test everything on real orders.
- Then we check every night so your budget doesn’t start leaking again.
Guarantee
You pay once. We work until it works.
We set up, fix and fine-tune until everything works fully: your ads get complete sales information and learn from real customers. Every further fix and optimization during that time is on us.
Bonuses
- Tracking monitoring for the first 2 months included: nightly checks and a team response within 24 hours.
What you get
Ten things we set up for you
Everything lives in your own accounts, new or existing. You own it, we get access. If you ever want to work without us, there’s nothing to move.
30 minutes, online, no sales pitch
-
A server container on Stape
Server-side Google Tag Manager in your own Stape account.
-
GA4
Sales reported without double counting, so you can see what actually makes money.
-
Google Ads enhanced conversions
Google campaigns learn from order value, not clicks.
-
Meta Conversions API
Meta campaigns optimize toward store sales, with no purchase counted twice.
-
TikTok, if you advertise there
Connected the same way as Meta.
-
Consent Mode v2
Shoppers’ cookie choices are passed to every tool and respected.
-
Your own subdomain
Data goes through an address on your domain, like track.yourstore.com.
-
Campaigns tuned to the new signals
We adjust goals and bidding so campaigns make use of fuller sales data.
-
Before-and-after report
Sales in your ad accounts compared with Shopify orders, before and after setup.
-
Nightly monitoring
We check every night that everything works and respond within 24 hours.
Comparison
How we compare
| Feature | Us | Typical agency | Tracking app | Do it yourself |
|---|---|---|---|---|
| Who sets it up | Our team, end to end | Varies, often outsourced | You, following a wizard | You |
| Campaigns tuned to the new data | Sometimes | |||
| Nightly checks and 24-hour response | Rarely | Alerts only | ||
| Accounts stay yours | Not always | |||
| Google, Meta, TikTok and consent in one setup | Sometimes | Depends on the plan | If you manage it | |
| You talk to the person who runs your ads | Usually an account manager | — | ||
| We keep fixing it until it works, at no extra cost | Rarely | |||
| Work on your side | One call and access | Meetings and briefs | Setup and upkeep | All of it |
30 minutes, online, no sales pitch
The process
Almost all the work is on our side
Your part: one call and granting access. Your store, theme and apps stay as they are.
A short call
You tell us where you advertise and how much you spend. We tell you whether and how much we can win back.
30 minutes
Access
You grant access with our step-by-step guide. That’s the only work on your side.
After the call
Setup
We set everything up and test it on real orders. You run your store as usual.
Usually a few business days
Keeping it working
We check every night that everything works, and you get a short report every month.
From the first night
30 minutes, online, no sales pitch
What you’ll walk away with, even if we never work together
30 minutes. No slides, no pressure to decide.
30 minutes, online, no sales pitch
- You’ll find out where your ad budget is being wasted today.
- You’ll hear what to change so every ad dollar brings in more sales.
- You’ll get 3–5 things to do, ranked by how fast they pay off.
- We’ll tell you honestly whether we can help.
- We don’t need access to your accounts for the call.
- Before the call, I take a look at your store (you add the address when booking), and the plan is yours to keep, even if we never work together.
Who you’ll talk to
Patryk Paziewski
Founder and CEO of spec od e-commerce and S.P.E.C. Group. An engineer from AGH University in Kraków, a full-stack developer and a long-time product owner who, in marketing, cares most about the numbers. He knows code and he knows the market, two skills that rarely meet in one person in this industry.
“Don’t come to me for a pretty store.
I build sales machines.”
My experience
- 7 years in e-commerce
- Engineer, AGH University of Science and Technology in Kraków
- Full-stack developer and long-time product owner
- The stores we run spend around PLN 1 million a month on ads combined
The stores we run spend around PLN 1 million a month on ads combined and sell around PLN 14 million, and our clients don’t leave us.
30 minutes, online, no sales pitch
Who this is for
What you don’t have to do
- You don’t change your store.
- You don’t change your campaigns.
- You don’t learn any tech.
- You don’t add to your budget.
A good fit
- Shopify stores running Google or Meta ads.
- You want the same budget to sell more before you add more spend.
Not a fit
- Stores without paid ads.
- Dropshipping.
- “I just want a prettier website.”
FAQ
Questions you might have
How much work is this for me?
Very little: one call and granting access with our step-by-step guide. We do the rest while you run your store as usual.
Do I need to change my store or theme?
No. Your store, theme and apps stay as they are. We also tidy up your existing Google and Meta integrations so nothing is counted twice.
Is this privacy-compliant?
Yes. We set up Google Consent Mode v2, so each shopper’s cookie choice is passed to GA4, Google Ads and Meta and respected on the server side too.
Will it slow my store down?
No. We don’t add heavy scripts to your storefront, and part of the work moves from the shopper’s browser to the server.
How long does it take?
Usually a few business days after we get access. We’ll give you an exact timeline after the call.
Who owns the accounts?
You do. The Stape container, Google Tag Manager, GA4 and your ad accounts stay under your ownership. If you ever want to work without us, there’s nothing to migrate.
Do I have to switch agencies?
No. We can handle just this part and work alongside your agency or freelancer.
What if something doesn’t work?
We fix it at our cost until it works. You don’t pay extra for further attempts. The guarantee covers getting the setup fully working. If you later change your store (theme, apps, payments), monitoring keeps tracking in check, and the first 2 months of monitoring are included.
Meta has free one-click CAPI. Why do I need this?
Connecting it is just the start. What matters is signal quality (order value, customer matching, no duplicates), every channel covered (Google, Meta, TikTok), consent, and campaigns tuned to the new data. That’s what we do, until it works.
How much does it cost?
It depends on your store and how many ad channels you use, so we cover it on the call. Stape is a separate subscription in your own account, billed to you directly.
How much will my sales go up?
We don’t promise a percentage, because every store is different. On the call we’ll tell you how much budget we see to win back in your case.
You’re based in Poland. Does the time difference matter?
Not in practice. Calls are in English, you pick a time in your own time zone, and the setup and nightly checks don’t depend on office hours.
Same budget. Same ads.More sales.
You pay once. We work until it works.
30 minutes, online, no sales pitch